Pima Community College - "Think Smart" Campaign
While I was an Art Director at Gordley Group, Pima Community College entrusted us to develop a new enrollment campaign. Our team developed the "Think Smart" campaign which focused on four main themes: "Focused Attention", "Quality Education", "Variety of Classes", and "Easy Transfer of Credits" to a four-year University. We created TV spots, print & digital ads, and transportation & outdoor ads. I assisted with art direction, concept development, copywriting, set direction, script writing and video editing.
